Showing posts with label Earth Hour. Show all posts
Showing posts with label Earth Hour. Show all posts

28 March 2010

Why Aren't We Talking in Big Graphic Terms?

Earth Hour got lots of coverage last night on the news. I think the television media love it because it's so graphic — offering great visual "bites" (akin to sound bites) of lights going out at famous landmarks around the world. I'm sure the execs of big corporations like Earth Hour, too, because they know we'll all be back to normal the next day.

And now we just have to worry about all the energy we use the other 8759 hours of each year!

Why are we still — after 40 to 50 years of knowing what we're doing to the planet — not talking about the grand gestures that could actually have a longlasting positive impact? Why are we still so afraid to say that what we've been creating over the last 50 years (a world economy based on greed and consumerism rather than generosity and community) has to crumble (aka be smashed) and fall like the Berlin Wall (note visual bite)?

And why are we still not saying that we need to build from that rubble (note graphic bite: Phoenix rising from the ashes of the Burning Age) something brand new — the Golden Age of Renewable and Perpetual Energy? No more fuels! Of any kind! No more burning!

It's like that scene from A Christmas Story (the BB gun movie), where the kids leave their friend outside at recess, his tongue frozen to the flagpole (nice visual bite, eh?). "Has anyone seen Flick?" the teacher asks upon noticing his desk empty. All the kids start their usual "Who, me? Nope, I haven't seen him" kind of denial, looking away, whistlin' a nonchalant tune. Nope, nope, I refuse to be involved. (Perhaps the best ever denial scene on film.)

Our denial is billions of times worse — deadly, in fact. "Who, me? Nope, I don't see any problem. Global warming? Are you nuts? We had snow this winter!" Yet still we (I mean we who understand the threat posed by the climate change emergency) don't ask for what we need, or paint great and wondrous images of what our new world could look like.

Try it though. Ask people not to turn out their lights for one hour, but to imagine a world of lights powered by the sun, by the wind, by the energy of the Earth's core. Ask them to picture of world where no one owns "energy" (ah, it's no coincidence that the word "power" has two different but certainly intertwined meanings) — no fossil fuels to fight over, no more wars (if we can get there before the wars over water and food begin). Ask them to see in their mind's eye how much safer, cleaner and healthier this new world will be. How much more peaceful and equitable.

Let's start painting the picture of the transformative changes we need. Until we start dreaming big, asking big, demanding big, we probably aren't going to get the big changes, the complete conversion, that we need.

27 March 2010

A Pep Talk — It's Not How Many...

A short one today. We're heading out to present at a Living the Green Life conference, which will address the climate change emergency, and the quickest solution to it: going veg.

Today, I just want to encourage anyone who has organized an Earth Hour event for tonight, or is organizing something to celebrate Earth Day, which is coming up on April 22.

It's not how many people come out to your event — the important thing is how many people hear about it, see posters or read emails about it, get the idea planted in their hearts and minds.

So please don't get discouraged about turnout if it's low. (Did I ever tell you about the time we held a Hiroshima commemoration event? The only person who came was there to deliver the sushi that we'd ordered from his wife as refreshment. We invited him — well, coaxed him, really — to stay and ever since have been great friends!)

Just know that you've spread the word, and got people thinking and talking about your important issue.