So I'll be my own flash mob of one today!!
What's the premise of the Four Years. Go. campaign? Simple. According to their website, 4YG is a rallying cry with the purpose of waking us up
- to the harm we are doing to the Earth and ourselves
- to the opportunity we have to create the best possible future
- to becoming change agents in redirecting humanity's path from (self) destruction to sustainability
- to do it now, within 4 years
"There's still time to act, but no time to waste," they say.
A great complement to the FYG campaign is the UK's 10:10 campaign, which asks individuals, families, businesses and organizations to cut their energy use 10% by the end of 2010. Given how easy it is to conserve a little energy (especially in energy hogging industrialized countries), cutting 10% by the end of 2010 would give the FYG idea a great boost.